Buy the SOS Phone so the boy you love can feel like a man.

A new five-minute spot for Samsung's SOS Phone (SOS폰), starring Kim Bum and Kim So-eun most recently of ubiquidrama "Boys Over Flowers" fame, appeals not to a woman's need to feel safe walking alone at night, but rather to make the boy she loves feel like a hero.



More on the SOS Phone from a February post:

The SPH-W7100 phone comes with a safety pin on the rear which is able to emit a shrill beeping sound heard as far as 70 meters when pulled, Samsung officials said.

At the same time, pre-programmed emergency text messages are instantly and automatically sent to designated parents or friends, who can also check the GPS map of the site of the emergency.

When the phone is off during the emergency, the phone will send SOS message and the location information to pre-programmed numbers.

South Korea has been called a "danger country" for women by the Organisation from Economic Cooperation and Development, but it would be out of character in Korea to appeal to anything but a sense of style or the latest hit teen drama. Even the models first used to show off the phone in February played-up the cutness factor.