Wednesday, August 5, 2009

Suncheon's dead mall.

I took a trip to Suncheon's dead mall last week. No, not Choeun Plaza, the huge building in "New Downtown" that used to hold a department store, there's another one. Unlike other dead malls, that linger after enjoying years of popularity and productivity, this one has yet to be occupied.



I've written about Suncheon Outlet (순천아울렛) before. It sits below Lotte Cinema, and the plans called for the first three floors to be retail space, with the fourth floor a dining area, the fifth and sixth floors and entertainment area, and the ninth floor a "Sky Lounge."

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Currently the only tenants besides Lotte Cinema are on the first floor. Of all the spaces, ten are occupied, one was closed for the day, four had closed up shop for good, and the rest looked like they had never been used. Floors 2, 3, 4, and 6 were completely unoccupied, save for some cigarette butts and other pieces of litter. Anyway, please indulge me (and you can cut through the crap by just visiting the Flickr gallery, though it still lacks captions):

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You'll see a lot of banners advertising sales. Some stores had stuff marked down 70%.

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This store looked closed for the day. Look, there's me!

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Others were closed for good.

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And had moved.

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There were ten stores open on the first floor: a Nike outlet, an Adidas, a Ben Hogan, a couple other golf clothing shops, and a few others that I can't remember. I only saw two actual customers that day. A few other people were going to and from the elevator to the movie theater. The employees were just sititng at their computers.

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I do like the layout, though, which you can see from the drawing at the top and can surmise from the photos. If you stand in the middle you can see straight up to the fifth floor.

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The second floor was empty.

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As was the third.

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They planned to have a family restaurant on the 4th floor.

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On the fourth floor there are two small courtyards on either side.

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There is a long room in the middle of the 4th floor, stretching almost from one side of the other, which would hold the restaurant.

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Unlike the other rooms, which were locked, this one had two open doors. However, on the 4th floor there was a small office with a couple employees doing I don't know what, so I didn't loiter too long.

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The fifth floor is the ticket office. The sixth floor was intended to be part of the "entertainment zone." It was open, but vacant.

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Actually, if you're on the 5th floor you can take an escalator to the 6th, where you'll find some arcade games. The 6th floor was empty but very noisy with the noises of the games and the elevators, hidden presumably by the doors and the temporary walls.

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The room narrowed into a small hallway about two feet wide.

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The 7th and 8th floors are the theater. This staircase goes along the front of the building.

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On the 9th floor is the "Sky Lounge."

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I'm not sure what was planned here, but it doesn't look like it'd hold much more than a little coffee stand.

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Guess you have to pass the time somehow.

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I learned about "dead malls" a while ago from Wikipedia. Suncheon's dead mall makes me feel right at home because we have quite a few in Pittsburgh. The mall nearest my house used to have an "Oriental Festival" back in the day.



That was way before my time, though. I remember going to that mall to see Santa and the Easter Bunny, and to check out the huge bird cage.



Go ahead and explore deadmalls.com to find some in your area. Dead Malls are a little depressing to me because I can't help but think of the vitality and happiness that used to be there. In Suncheon Outlet's case, I guess it's the vitality they haven't quite captured yet.

17 comments:

Jason said...

Wow . .. almost as many pictures in this posting as some of my usual posts--and Roboseyo hasn't put up a funny comment yet--I'm shocked, lol.

Teacher Leo said...

Sort of puts paid to the 'if we build it, they will come' idea.
In South Africa there are quite a few of these as well, and, as in most cases, built and developed in toto in an area that does not want or need them, hence their 'deadness'.
Lovely pics!

Anonymous said...

It looks somewhat similar to the U-Square Mall in Gwangju in terms of design.

John from Daejeon said...

It looks like a great location for an end of the world film. "28 Days Later" could have been shot there.

Dead malls are a sign of the times--the Internet times. I can easily get everything a mall has to offer quicker and cheaper off the Internet without ever leaving the comfort of my La-Z-Boy recliner. I can even order things from around the world and have it delivered to my home for reasonable rates that don't waste much of my valuable time and money in expensive food courts or in uppity chains that really don't like having commoners walking their perfumed aisles.

The Sanity Inspector said...

Certainly not the image that springs to mind when you think of Korean shopping centers.

kushibo said...

How old is this place? It looks like the people who had planned to move in ran out of money and just didn't show up.

Are there a lot of people going to the cinema? If there are, then it may be a matter of time for the right combo of foot traffic for before or after the movie shows up.

I went to see Up the other day, and I realized that the extended previews may be hurting business for the stores around the theater, which are often under contract with or owned by the theater itself.

What I mean is that if people know that, say, a 7:15 movie starts at 7:17 instead of 7:30 (with the previews) then they will be more likely to get their early, and that means more loitering around the coffee house or the shops nearby.

ross said...

For those interested in "dead malls" check out Brian Ulrich's work.

http://notifbutwhen.com/projects/copia/dark-stores/

or my former prof. Chris Trice's photos of the Dixie Square Mall.

http://www.dixiesquareproject.com/

Ben said...

It's only three years if remember correctly built in 2006, possibly late 2005.

I've heard rumors that the shopping mall is owned by the mafia and they built the mall as a place to launder money but had no intention of leasing out the joint besides Lotte Cinema and the few, temporary clothing outlets they have on the first floor.

Who knows if there's any truth to it, but it won't surprise me.

bingbing said...

Brian. At least it's doing better than it was before when there was nothing there except the Lotte cinema.

I've heard of mafia ties to it, but of course, that's just rumour.

Anonymous said...

A dead or dying mall is a depressing place. You know so many little stores were probably owned by people who got 12 family members to invest and they've lost it all. Oh well, creative destruction.

Korea seems to be plagued by business ideas that are back by nothing more than a "build it and they will come mentality". Look at all those fashion towers going up in Dongdaemoon, for example. Hell, the Roots store in Myeong Dong lasted for about all of 6 months (I think the Apple store is there now). The pasta-in-a-waffle cone place in Myeong Dong also died after about 6 months.

I went by the Am/Pm or whatever it's called in Edae and that seemed to be locked up tight. Was that just closed for one of their random one day a week holidays or is it belly up?

I remember too they opened a fashion tower place in Nowon that seemed to be filled with merchants all selling the same tshirt and generally just waiting around to die.

Unknown said...

We have a very similar one in Mokpo, in the same situation

kushibo said...

Look at all those fashion towers going up in Dongdaemoon, for example.

I was just in Tongdaemun not more than two hours ago and it was jam-packed with people, especially the towers.

I think Tongdaemun may buck the general trend, though. It does seem there are too many clothing markets.

Stuart said...

There is another dead mall in Bucheon.

It took them around 5 years to build the place and it died in less than 12 months.

Last time I checked 6 of the floors are completely locked up now.

The bus terminal, water park and cinema are still in there but as for the main section, it's completely shut down.

It's called Sopoong.

Anonymous said...

Down towards Bundang there's bus terminal + a movie theater + mall. Most of the mall was toast last time I went. Then there was the HR Harriet place that opened up in Myeong dong, across from what used to be a Starbucks (now a Pascucci). (Off topic, that is the single most expensive piece of land in all of Korea.) A couple years in construction and the store part closed down after maybe a tidy 6-8 months.

I think Brian mentioned it before but Korea has even gone as far as building a couple airports that basically never opened when it became apparent no one wanted to fly out of the airport.

(Not a first, mind you. Canada accomplished this feat back in 1970s with Mirabel airport.)

steven b said...

Mindmetoo is bang on here.

The mentality of "build it and they will come" is the basis for many failed businesses (large and small) in Korea.

Sometimes when I see new shops and malls here in Korea, I have to just shake my head and say "What the Hell are they thinkin'? Then I try to guess how long before they go tits up.

I've seen a shop in my neighbourhoood go from a coffeeshop to a clothing shop to a bar back to a coffee shop all in about 3 years.

Koreans should carefully study the demographics of an area before they set up shop.

reijene said...

Koreans should carefully study the demographics of an area before they set up shop.

couldn't agree more.

The mentality of "build it and they will come" is the basis for many failed businesses (large and small) in Korea.

Most Korean people tend to establish a business anywhere around the globe with this idea. SInce the job market is still such a bitch when it comes to employees or applicants and their ageS, business is usually their fallback option.

Unfortunately, they have no idea that the success of any establishment depends on one word: LOCATION.

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