Probably not, but I bring it up because the latest episode of the ubiquidrama "Boys Over Flowers" has been pushed back because of delays in filming after star actress Gu Hye-sun received minor injuries in a traffic accident. Drama Beans says she needed stitches to the mouth after her face hit the seat in front of her.
A December survey found that roughly 30% of Korean drivers didn't wear seatbelts, and observational evidence indicates the number is much higher for passengers. Hell, cab drivers push the seatbelts under the cushion, and if you buckle-up in the backseat many Koreans will protest that they're good drivers. If dramas can cause people to buy kiwis or go to New Caledonia, maybe the special that will air tomorrow night in it's stead could encourage people to buckle-up.