A picture of Kimchi with a phrase, "Kimchi Prevents Flu," is printed on a regular white face mask.
This face mask was manufactured by a Korean advertisement professional, Lee Jea-suk, working in the city. He designed Kimchi mask to publicize the distinguished effectiveness of Korean traditional side dish, Kimchi in an effort to prevent a worldwide swine flu epidemic.
Well, it's creative, I'll give him that. However if kimchi did prevent the flu, one likely wouldn't need to bother with a mask, so perhaps Lee will unveil a facial tattoo instead.
3 comments:
The only thing that prevents Koreans from humiliating themselves on a daily basis is the fact that nobody is paying attention.
I understand the entrepreneur made it in jest and in the spirit of making a few bucks, but the real problem appears when so many believe it and continue with their unsanitary ways because they believe their lives will be saved by kimchi. I just had a discussion about it with my class of (educated) adults yesterday when one of them brought it up. A buddy of mine had just posted on Facebook the other day-- "I don't have leprosy, and I drink scotch, therefore scotch prevents leprosy", I paraphrased it substituting beer and AIDS and the student quit arguing that point pretty quick. I made him feel better by talking about the true helpful benefits of such things similar to yogurt, like kimchi, so he didn't feel too bad about being called out.
Not surprised since New York's fastest growing population besides Hispanics are Koreans.
Korea is becoming like Japan when it comes to weird advertising methods. China will follow soon.
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