Um, okay.
If you're keeping score at home, the commercial's two protagonists do indeed kiss at the end. It comes in Japanese flavor, too.
It's better than that redunkulous "My Story" commercial from last year, but what does "infinitely yours" have to do with anything? Hell, neither Super Junior nor Girls Generation, the two groups featured in the English version, will be around next year, let alone for infinity.
5 comments:
Where are those ads being played? Are they aimed at an audience in Korea or a foreign audience...cause I cant see someone abroad realizing that those were two "famous" groups.
Watching it, it made me think: "So in Seoul not even the snow or leaves falling are real?"
Those will probably air in other asian countries like those ones with the photographer saying Seoul is in his heart or whatever. People in those places would know those music groups.
I just thought the snow machine and bridge lights were part of the surprises "that never end." There usually are things going on around the city you had no idea were going to happen, random festivals, performances, etc. It's not a bad thing to highlight in a promo, and they kept the traditional stuff to a minimum. But "Infinitely Yours" doesn't make any sense.
Ininitely Yours sounds like a phrase one would put at the end of a love note. It doesn't make sense as a city tourism slogan. I think they could have chosen two foreigners for the role, or is Korean Tourism promoting Seoul to Koreans?
Who is the actress in the second commercial, putting a post-it on a boy band?
You know, after a couple of months, the slogan "Infinitely Yours" began to grow on me. I actually like it now. It's simple and has emotional appeal.
The creator of the slogan, Gregory Curley, is an accomplished photographer, and I wonder if that influenced his slogan. Usually in photography simplicity and emotional appeal are critical for a good photo.
I particularly like the idea of "Infinite Discoveries" because Seoul is huge and has so many things to experience. So I wonder if this angle will be used in Seoul's branding program.
At the end of the day, this kind of work is not easy.
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