First heard about this commercial from Dave's a few days ago. I couldn't find a copy of it on any of the tourism sites, so I took it off the TV with my camera. Really, really, really sorry about the quality.
I'm not going to complain too much about her English, as some of the Dave's posters did, even though I have trouble understanding what she's talking about. I mean, it'd be cool if Seoul or Korea would put together an ad campaign that isn't totally ridiculous and irrelevant, but in their defense they have won some awards for their ad campaigns (can't find a link now) and their audience does extend beyond English-speaking English teachers. Hell, tourists are more likely to come to Seoul from Asia than from an English-speaking nation, so the issues of English proficiency or Western expectations aren't as important. What I do find bizarre is how prominently Lotte World features in the ad. I think it will give viewers the impression that Seoul has a Disney World, since Lotte World is basically an uncompromising Disney knock-off. It would be crass of me to write that many Chinese visitors come to Seoul for reasons other than amusement parks, so I won't write that.
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