2008 Festivities in Seoul.
The Joongang Ilbo has an article about the push to replace Pepero Day, a Korean "holiday" each November 11th, alone the lines of the twelve consumer holidays that fall on the 14th each month.
Nov. 11 is known here as “Pepero Day,” when Lotte sells its many-flavored cookie sticks in gift packages for lovers, friends and family. Every year, sales get a boost because of the similarity between the shape of the stick and the date “11/11.”
But the sweet snacks have competition for the day, with the government trying the same marketing gimmick to promote garaetteok, Korea’s stick-shaped rice cakes.
The Ministry for Food, Agriculture, Forestry and Fisheries yesterday said it would hold events from today until Nov. 11, which it calls Garaetteok Day.
The events are targeted at raising domestic rice consumption.
Here's a look at the 가래떡데이 mascots:
Koreans like to celebrate, and I won't hold it against them for creating new opportunities to do so. I think the reason for such "holidays," aside from simply raising money for companies and industries, is to help relieve stress in the lives of people considered statistically among the least happy. And, when you take the monthly consumer holidays together with the rendering of Christmas as just another cutesy couples' day, it suggests that the traditional Korean holidays---with the traffic, the cooking, the obligations, and the dead people---simply aren't as fun.
More from 2008 (1, 2)