An ambitious state campaign to attract more than 10 million tourists to Korea will be the main focus of the Korea Tourism Organization (KTO) next year, KTO chief Lee Charm said, ahead of the campaign's official launching ceremony on Nov. 11 in Seoul.
``The underlining theme of all of our major projects will be the 2010-2012 Visit Korea Year' project,'' the KTO president said during a recent interview with The Korea Times. ``We will send promotional teams to Japan, China and Southeast Asia and will design hallyu events and festivals to disseminate our efforts.''
In an attempt to become a tourism superpower in Asia, Korea has launched a ``Visit Korea Year'' initiative once again. The last was held in 2001-2002 when Korea co-hosted the World Cup finals.
``Through a successful campaign, we hope that the nation's tourism revenue will reach over $10 billion and that Korea will enter the list of top 20 countries in a survey of tourism competitiveness,'' Lee said. Currently, it is ranked 31st in the 2009 Travel & Tourism Competitiveness Index (TTCI) compiled by the World Economic Forum (WEF).
No mention of "Visit Korea Year: 2010-2012" being, um, actually three years. Instead, more of the same:
Korea has been an underdog in the field of tourism, not because it lacks reasons to visit, but because of the lack of tourism infrastructure, Lee said.
Yeah, and you know what contributes to that? Ridiculous English slogans and webpages designed to attract foreign tourists written entirely in Korean.