The southwestern province of North Jelloa has invited taekwondo practitioners and experts from 40 countries to take part in the third World Taekwondo Culture Expo from July 4 to 11, according to the organizers Wednesday.
They said that 2,000 followers of the popular Korean martial arts at home and abroad will visit the co-host cities of Jeonju and Muju.
``As the founding nation of taekwondo, Korea is the best place to learn not only the sport itself, but also the cultural and spiritual aspects of the sport,'' a spokesman of the event said. The festival is held every year.
. . .
In light of taekwondo's global popularity, President Choue Chung-won of the World Taekwondo Federation has maintained that the true impetus for ``hallyu'' (Korean Wave) was provided by the discipline.
The term refers to the surge of popularity of Korean culture around the world, especially in Asia, since the beginning of the 21st century.
Guests will also have the chance to make kimchi and a giant bowl of bibimbap, an especially significant experience for foreigners unaccustomed to mixing things in their own countries.

You'll note on the official site that the date has been changed from what was reported in the KT.

Actually I was somewhat familiar with the region's connection to Taekwondo because I remember reading an article a few years ago that made reference to it.
A promotional brochure for a new Taekwondo park has sparked patriotic ire since the child models in the North Jeolla Province publication are wearing what appear to be karate suits.
The first glimmer of controversy appears to be a posting on the website of the North Jeolla provincial government titled, "Brochure for the Taekwondo park, a shame." There, a devotee of the Korean martial art pointed out, "The models wear karate suits, their belts are tied improperly, and what is worse, there is no green belt in Taekwondo. This brochure is a waste of money. How could you administer the Taekwondo park without being able to distinguish the Taekwondo suit from the karate suit. Will you promote the spirit and culture of Korea in a brochure with kimono-clad models?"
Oh.

After reading the Korea Times article this morning I had to go and make an addition to my collection of Mecca in Korea:
The expo is part of North Jeolla's promotional initiatives for the 2013 opening of the Muju Taekwondo Park as a Mecca of the global sport in the form of villages, museums and training centers.
Industry experts say the creation of a list of Mecca in Korea will enhance the global image of Brian in Jeollanam-do and make it a world leader in Jeollanam-do-focused research, news, cultural events, and semiconductors.
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