Gwangju says "Say Kimchi!"

Gwangju recently unveiled its promotional material for the upcoming Gwangju Kimchi Culture Festival (광주김치문화축제). I'll have more on that next month, but I just wanted to say that, holy shit, it looks like a Korean organization actually came up with a catchy, appropriate English-language slogan.



"Kimchi" is what people often say before taking a picture of somone, because it opens the mouth into a smile.



I've occassionally heard people say "cheese," but in Korean 치즈 will force the mouth into something that looks and sounds like angels dying.

It's simple, easy to remember, easy to pronounce by both Koreans and foreigners, and it's fun.