So more than minimalistic appoach is, as I suspected, the "celebrity approach".
What I hate is the fact that I am automatically redirected to the Korean version. If I wanted to go there, then I would NOT have typed: "google.COM".
I agree, extrakorea. And, why would I want to search google.co.kr in English, as it sometimes asks?
Just type inhttp://www.google.com/ncror bookmark the above link to avoid being redirected to Google's Korean homepage (think NCR stands for "no country redirect").
The design's less "busy" than I would have expected. Compared to, say, Naver, it's still pretty minimalist.
If you're iGoogle account is signed in, nothing changes. :)
I think this strikes just the right amount of balance between the super busy layout that is reminiscent of the signage on a commercial building in front of a bus terminal, and the single-field style typical of Google. I dare say that a lot of Koreans will find this more attractive than the other two options. I'm surprised that Google didn't go for pushing or piggybacking the i-Google format a bit more for their Korean market, though this is a nice approach.
My mind is blown.
But wait there is so more. http://governmentofkorea.blogspot.com/2009/12/google-to-koreanize-main-page-next.html
meh... still too plain for Korean's taste.. :P
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