Lotteria operates the largest number of franchised stores in Seoul among the home-grown and foreign fast food chains, but the U.S.-based Burger King, which offers pricier selections, has more outlets in affluent southern Seoul districts such as Seocho, Gangnam and Songpa, the Center for Freedom of Information said Wednesday.
The center said there are currently a total of 327 fast food restaurants operating across the nation’s capital, with Lotteria owning the largest number at 130, followed by McDonald’s at 62, Burger King at 60, KFC at 43 and Popeyes at 32.
The basis for the title "Pricey Burger King popular in Gangnam" comes from comparing the most-popular items on the menus of Lotteria and Burger King. Lotteria's Hanwhoo Bulgogi Burger set costs 5,100 won, while Burger King's Double Whopper Set costs 8,600. It's worth noting that Lotteria's 한우불고기"세트" is only a burger and a small drink, while Burger King's has the more familiar medium fry and medium soda.
mk뉴스 tells us how many of each fast food chain are in Gangnam, the most affluent ward of Seoul:
강남구는 버거킹 11곳, KFC 7곳, 맥도날드 6곳, 롯데리아 3곳 순이었다. 서초구도 버거킹 10곳, 맥도날드 6곳, 롯데리아 5곳 순이었고 송파구는 버거킹 9곳, KFC 8곳, 맥도날드 3곳, 롯데리아 2곳 순이었다.
While Yonhap provides this neat map showing the geographic distribution of fast food chains Lotteria (blue), McDonald's (purple), Burger King (red), KFC (yellow), and Popeye's (green) in each ward throughout the capital.

For the sake of comparison, the whole of Jeollanam-do---not including Gwangju---has 42 Lotteria, 3 McDonald's, 0 Burger King, 0 KFC, and 2 Popeye's.
2 comments:
While their chicken isn't bad, Lotteria's burgers are disgusting.
OTOH, Lotteria is one of the best chains in Japan. I'm craving one of their Zeppo cheeseburgers right now (a pepper-spiced mini cheeseslider). Yummy.
I loved the shrimp burgers at Lotteria.
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