“Hongtak is really addictive,” said Lee Jong-seok, a 56-year-old taxi driver. “People can’t stand the odor at first but if you eat it more than three times, you will eventually get addicted to it. And I heard that the gelatin from fermented fish is good for the cartilage and rheumatism.”
I actually don't mind the taste.
Unfortunately the profile comes a month after Heuksan-do's annual hongeo festival (흑산홍어축제), so you'll have to wait until the Yeongsanpo Skate Festival (영산포홍어축제) in Naju next spring.
Big 홍어 couple springs ago, from Naver via this post.