Tuesday, November 2, 2010
McDonald's brings Quarter Pounder to Korea.
From the official McDonald's Korea site.
After a limited release in 2008, the Quarter Pounder with Cheese and the Double Quarter Pounder with Cheese debuted in South Korea on November 1st and, as the JoongAng Daily writes, McDonald's is giving away 500 free iPhones to customers who order it. Like the Big Mac, Chicken McNuggets, and the Egg McMuffin, the Quarter Pounder is a signature menu item at McDonald's, which likely explains its addition, though South Korea of course doesn't use "pounds"---the name in Korean is simply "quarter pounder cheese" written in the Korean alphabet, 쿼터파운더치즈---and customers won't associate the name with the heft as American consumers once did. The sandwiches will serve as additional large beef sandwiches on the menu, with the Double Quarter Pounder---at 226 grams of beef---surpassing the Double Bulgogi Burger, the Bacon Tomato Deluxe, and the Big Mac in size.