Tuesday, February 15, 2011

Bra Day, Valentine's Day, and other fabricated consumer holidays.



What better day than November 11th October 31st February 14th to look at manufactured holidays in Korea? The JoongAng Daily did just that, writing
Korean marketers have long sought to devote a calendar day to the consumption of their product, hoping to mimic the success of corporate-created holidays.

Some have been successful, such as Valentine’s Day and Pepero Day, while others seem bizarre and will come as a surprise to most readers[.]

I didn't know "Bra Day" (브라데이) was November 8th, for example. I have to admit, I like the Korean interpretation of Valentine's Day better, where
it is the woman’s responsibility to buy chocolate for their significant others.

At least we get some fair play (and some chocolate) for a change.

Add to the JoongAng Daily's list---written about here and here---Ace Day on October 31st and Garaetteok Day on November 11th, two consumer holidays created to steal thunder from more familiar ones.


As if there were any doubt Korean "Bra Day" advertisements would heavily display white women. Here's Paris Hilton for FILA.

6 comments:

Puffin Watch said...

Now maybe all those Paris Hilton videos I've seen (purely for academic reasons) were faked but if they're real I don't recall Paris Hilton being that stacked.

Darth Babaganoosh said...

I'm putting out reminders starting now that March 14th is NOT White Day.

http://www.steakandbjday.com/

Brian said...

I thought the same thing, Puffin Watch. I'm sure there was some Photoshopping at work to make her a more viable spokeswoman for bras.

Darth Babaganoosh said...

She's not stacked. It's all smoke and mirrors thanks to effective use of push-up gel bras.

3gyupsal said...

I don't know if she's stacked or not, but I was in the audience of and episode of "The Late Show," with David Letterman once where she did the top ten list. I'm somewhat ashamed to admit this but she was pretty hot in person.

Rachael said...

One of the ways they give the appear of "stacked" is actually by placing the model in a much smaller bra than she should be wearing. The necklace is a handy trick to hide the fact the gore (center of the bra) doesn't lay flat against her chest, which it would if the bra actually fit. Proceed to smooth out with photoshop how she's busting out of the cups and voila.