Another article about national branding in the Korea Times, this one titled "Seoul Yet to Become Global City." Says who, the guy who gave them "Korea Sparkling"? Why on earth do Koreans continue to listen to him? "Snake oil salesman" sounds about right. Or like the borderline attractive guy in school who always hints to his girlfriend that she's a little chubby, and that he's the only one who'll ever love her.
In July the government said they were dropping the "Korea Sparkling" and "Dynamic Korea" slogans. We came up with a pretty good list of alternatives.