From cdinkorea, who brought this up on Dave's ESL Cafe:
I like sexy women dancing sexily, but at the risk of coming off as prudish, I don't think this kind of ad is appropriate for viewing in subway stations, ie public transportation.
The way she's dressed, dancing, and the camera angle reminds me of the first minute or so of a strip show. I know sex sells in Canada as well, but I don't think a video like this would fly there if it was played in public places. Also, does anyone know if Koreans are upset about this (like they were about that Calvin Klein ad in Myeong-dong)?
That's Uee of the group "After School"---Korea's Pussycat Dolls---a woman with the nickname "honey thighs."
Regarding the Myeongdong ad, here's what a few respondents said in a Korea Times piece a few days before the ad was taken down.
Female Chu Ja-hye, 19: "At first, I felt embarrassed but, seeing it so often, I feel nothing out of the ordinary."
Male Jang Ji-woo, 19: "I take it as an advertisement concept. They cover what they have to, so I say it's OK."
Kwon Sun-mi, aged in her 20s: "It's sensational but I disregard it because it's an advertisement."
Female Han So-r, 20: "Nowadays, there are no borders that can't be crossed as far as advertisements go. Not bad."
Female Lee Mi-sun, 20: "It's too sensational by Korean standards. It's too provocative."
Chang Un-yong, in her 30s: "It is one of many overly sexualized advertisements. I feel it burdensome."
Han Bok-ja, in her late 40s: "It's overly sexual. I feel too embarrassed to look at it. The line should be drawn somewhere."
I haven't found a bigger photograph of that advertisement yet, and never saw it in person. From that picture it does look pretty in your face, but not necessarily out of place in Korea. Perhaps the difference is that ad is supposed to be alluring, while the soju ad and all the other "sexydances" you see are considered to merely be playing at being sexy? Sexual versus 섹시. I looked a little more at "sexydances"---certainly not sexy dances, for more than one reason---in this post, and though I'm certainly not a prude, I wonder why it's necessary to break out into sexydance so regularly. In the soju ad above, she displays some of the hallmarks of a bad Korean sexydance, such as running her hand through her hair and attempting to back it up when there's nothing to back up, moves you'll see in music videos, at the town fair, and at your middle school festival.