Seoul has decided to change the name of its Seoul Design Olympiad (SDO) from next year.
Well, that's one way to put it.
The decision came after the International Olympic Committee (IOC) submitted a written protest over Seoul's use of the term "Olympiad"without seeking prior authorization. The IOC regulates the use of Olympic-related terms and goods.
This comes as a major embarrassment for Seoul Mayor Oh Se-hoon, a lawyer by occupation, who came close to being sued for using the term without permission.
Oh ignored calls made by pertinent organizations to change the name for nearly two years before yielding, leaving a black mark on the major international design event.
The Korean Olympic Committee (KOC) forwarded the IOC letter to Seoul. The city, in turn, asked to use the term for this year's event, which will be held this month.
Seoul officials claimed there is no legal problem because the official title of the design fair uses the word Olympiad, rather than "Olympics." Nevertheless, the KOC said that it would be a breach of a copyright, as Seoul often plugs the event as Olympics.
Indeed, the Korean name is 서울디자인올림픽2009. Shit, just two weeks ago the very same Korea Times called it the 2009 Seoul Design Olympics.
Today's article continues by saying the International Olympic Committee contacted Seoul back in 2007 about the name. The new name will be announced on October 29th, and early favorites include the Seoul Design Super Bowl, the World Cup of Design, and Starpreya.