Hmm, saw ads for this on Daum the last few days. Didn't know such an event existed in Jeonju, and has since 2000. You can find a small article about the 2008 festival on Korea.net, a lengthy review of the 2006 festival here, and a lot of stuff I didn't read about the 2007 festival and the Jeonju movie scene here.
Mate, it's the second biggest film festival in Korea and the second best available reason to go to Jeonju, assuming you like bibimbap. If not, it's number 1. Seriously, get down/up/across to it, you won't regret it.
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